Golly G's Ice Cream
I serve as the Manager of Marketing & Creative for Golly G's. In this role I manage all print and digital design for the company's three in store locations, as well as the website, social media, and any other advertising partnerships.
• Brand Voice & Development
• Marketing Strategy
• Product Photography
• Print & Digital Design
• Content Creation
• Marketing Strategy
• Website Management
• Promotions & Events
Socials Linked Here!
PHOTOGRAPHY
MARKETING & PROMOTIONS
Mobile Case
Our Mobile Case is the way we cater events with our homemade ice cream! We recently did a complete refresh of the case, including a new wrap design! I integrated elements of our nostalgic style cartoon ice cream and Golly Gal along with a halftone swirl pattern in the background. This re-design was sort of a 'relaunch' of our Mobile Case Booking program, so I gave our graphics a facelift and made sure the Menu and Terms of Service we share with customers is detailed with what is included in their event.
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FUNDRAISING PROGRAM
As a small business, we get asked for a countless number of cash donations. As the Marketing Director, I recognize that there's always a benefit to give back to the community in that way... but we're in THREE communities and those donations can really add up quickly. So we started to rack our brains about how we can still provide a way for these organizations to raise money AND also share the joy of our ice cream.
Enter: The Golly G's Sweet Savings Program!
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Our fundraising program is pretty standard. It's a coupon sheet with up to $65 in items.. and customers purchase it for $20! The great part is, the organizations selling these sheets get to keep 50% of the profit. In the first 10 months of the program, the organizations who have partnered with us have raised a collective $30k! That's without us even advertising it on socials or doing a hard push. We have sent ball teams to nationals, gymnastics teams to the Bahamas, provided new uniforms for cheer squads, and even jump-started private school theatre programs!
As we open our fundraising requests up to be more publicly advertised, we wanted to streamline the way we take requests.. which in our world is most effectively done through GOOGLE FORMS! :) Here we can effectively vet the organizations wanting to participate in our fundraising program, and ensure the money raised will go right back into the community.
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STUFF YOUR STANLEY
2024's most viral ice cream marketing promotion!
My team and I worked hard to develop this life changing promotion in order to boost ice cream sales in the middle of January. We had a record breaking sales day.. and so did many other ice cream shops across the nation. Over 100 shops have adopted our promotion and made it their own since then.
We have had 3 Stanley Days at Golly G's and each one tops the previous. This is such a fun tradition and our customers really look forward to it!
